LUNA has confirmed that a fan-favorite flavor was discontinued, and customers are devastated.
The nutrition bar brand's S'mores flavor were ripped from the shelves, leaving fans of the treat crushed.
On August 3, a Twitter user tagged the company with the statement: "Everything I love is impossible to find."
Luna confirmed to the heartbroken user that it was indeed discontinued before pointing out to a list of other delicious flavors.
"Hi there", they began.
"Sadly the S'mores flavour has been discontinued.
read more on discontinued items
"But Coconut Dipped Chocolate is available.
"You can check clifbar.com to see availability and place an order."
The user humorously responded with a GIF with the line "I'm begging you from my soul" under the caption "Okay but can you re-continue S'mores?"
The treat was a fan-favourite among famished Luna fans.
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S'mores attracted an average 4.7 out of 5 on Amazon reviews, with buyers waxing lyrical about the moreish offering.
One said: "This was my go-to favorite flavor of Luna bar and I really liked buying these in the 15 bar box.
"It's a shame that Luna has discontinued this flavor.
"Fingers crossed they will bring it back at some point."
Another said: "S'mores happens to be one of my favorite, the thick layer of chocolate on the bottom is really delicious, complimenting the other ingredients and flavors throughout the bar, I'm loving the texture as well.
It's super tasty! So sad that it's off the shelf!"
It comes after ALDI confirmed that a fan-favorite item in its baking section is gone for good.
The lower-priced grocer said in a Twitter post a popular bread mix will not return to the shelves.
Read More on The US Sun
In happier news, a cherished chip flavour was spotted in the Trader Joes after being discontinued for months.
A TikToker (@queenoftraderjoes) announced in a video that these previously discontinued chips are back in stock.
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